AMF Translations

AMF Translations

Case Study: Tourism Initiative from French to English

Project Description:


Our client, a regional tourism board in Brittany, France, sought to promote the region as a desirable destination for Irish tourists. With its rich cultural heritage, stunning coastline, and culinary delights, Brittany offered a unique experience waiting to be discovered by the Irish market.

Challenges Faced:

Translating cultural references and nuances from French to English while maintaining authenticity and appeal to the Irish audience posed a challenge.

Conveying the charm and beauty of Brittany accurately in English required translators with a deep understanding of the region’s culture, history, and attractions.

The translated materials needed to be engaging and persuasive, effectively showcasing Brittany’s unique offerings and encouraging Irish tourists to plan a visit.

Our Approach:

With a strong understanding of both French and Irish cultures, we carefully adapted the translated content to resonate with the interests and preferences of Irish tourists while preserving the essence of Brittany.

Leveraging our expertise of familiarity with Brittany’s attractions and tourism industry, we ensured that the translated materials accurately highlighted the region’s key landmarks, activities, and culinary delights.

In addition to translation, we engaged in transcreation to ensure that the marketing messages remained compelling and persuasive in English. This involved creatively adapting slogans, taglines, and promotional content to resonate with the target audience.

Project Outcome
The translated materials effectively captured the allure of Brittany, showcasing its vibrant culture, breathtaking landscapes, and rich history in a way that resonated with Irish tourists. The engaging and persuasive content encouraged Irish visitors to consider Brittany as their next travel destination, leading to increased interest and bookings from the Irish market.
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